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Syndicating Content: Pros, Cons, and Tips
Syndicating Content: Pros, Cons, and Tips from Underground Creative Group You work hard creating content for your blog. Everyone tells you content is king, so you take it seriously. You have all of...
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6 Things You Should Do After Creating A Twitter Account
6 Things You Should Do After Creating A Twitter Account from Underground Creative Group Twitter is a popular social media network. It even shows up on the news. Yet, it’s also one of the more confusing...
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Save Time With The Ultimate Twitter Checklist
Save Time With The Ultimate Twitter Checklist from Underground Creative Group For a tool that only allows 140 characters, Twitter sure is high maintenance. Who will you reach and how? How will you know...
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How to Drive Traffic With Guest Blogging
How to Drive Traffic With Guest Blogging from Underground Creative Group You’ve got great ideas. You’ve known that content is king for some time now, and you’ve been honing your skills. Your own blog...
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What is Content Marketing Anyway?
What is Content Marketing Anyway? from Underground Creative Group What is content marketing? You’ve heard of it, I’m sure. It’s at the heart of many marketing strategies in 2016. Content marketing...
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Content marketing: a method to the madness (Part 1)
Content marketing: a method to the madness (Part 1) from Underground Creative Group Content marketing is the marketer’s darling in recent years—71% were planning to increase their investment in this...
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Content marketing: a method to the madness (Part 2)
Content marketing: a method to the madness (Part 2) from Underground Creative Group In part 1, we formed the foundation for a solid content strategy without mentioning a single detail on actually...
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How to Diversify Your Content Strategy
How to Diversify Your Content Strategy from Underground Creative Group You are more than just the posts published on your blog. Admittedly, a blog is an important part of any content marketing...
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Will Your Content Reach Your Buyer?
Will Your Content Reach Your Buyer? from Underground Creative Group I’ve talked about it before, and I’ll more than likely talk about it again. Content marketing is about delivering valuable, quality...
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Build Your Audience by Publishing on LinkedIn
Build Your Audience by Publishing on LinkedIn from Underground Creative Group LinkedIn is seen as the boring kid on the social media block. It’s not as ginormous as Facebook, or as hip as Twitter, but...
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How to Rock Your Email Marketing Results
How to Rock Your Email Marketing Results from Underground Creative Group It’s one thing to send great looking emails. It’s another thing to send great looking emails that your customers will actually...
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How to Keep Up with Marketing and Tech Trends (when you can barely keep up...
In his groundbreaking book on leadership and management, The Effective Executive, Peter Drucker writes that “Time is the scarcest resource and unless it is managed nothing else can be managed.” Finding...
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9 Things You Must Do for the Leadership Team to Support the Inbound...
Getting the leadership team to support inbound marketing is vital to the success of your inbound strategy. Before expecting your leadership team to embrace inbound, you first need to make sure you...
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5 Powerful Techniques for Getting All of Your Organization On Board with...
Before expecting all the employees across the company to embrace inbound marketing, they need to understand it’s an ongoing process and a different way of doing business. This is crucial to getting...
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7 Ways Salespeople can Save Time in the Sales Process and Focus More on Sales
We’ve all said (probably every January, and again at the end of each brutal quarter end) that we have to follow a more efficient and effective sales process to close more deals, faster. The more...
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Write Better Sales Emails with the Right CRM
Customer Relationship Management (CRM) systems have long been loved by marketing professionals who use them in conjunction with marketing tools to optimize the success of their campaigns. However they...
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The 2 C’s of Successful Inbound Sales: Content and Context
While the moniker “inbound sales” may be new, salespeople have been using content (aka stories) to attract and retain customers for many years. In the newer digital landscape, the inbound sales...
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Integrating Your CRM with Marketing Automation Can Turn Your Business into a...
Managing different sales and marketing databases can be difficult – especially when you want to measure campaign effectiveness and return on investment (ROI). However, by integrating your CRM with...
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The Inbound Sales Methodology: How to Transform Your Sales Process for the...
You’ve probably heard about inbound marketing, but what exactly is inbound sales? The inbound sales methodology is a sales process that closely aligns with today’s buyer preferences and behaviors. To...
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4 Reasons Why Sales and Marketing Collaboration can Mean the Difference...
If it seems that hitting those sales numbers every month is getting harder… and harder… you’re not alone. There’s a shift in the way buyers buy so there needs to be a shift in the way salespeople...
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